About
Scientists live in wonder and curiosity- a place where we ask questions, design hypotheses and either prove or disprove it. Ultimately, we hope that science can help us understand the world around us; and come up with therapies for diseases and ailments. Historically speaking, science is the one profession where most of the outreach is done by non-scientists. The Science and Media Group was founded to change just that!
- As scientists, the work we do is funded by taxpayers’ money in one way or another. We feel that it is our duty to share and channel the scientific information back to the public in a way that is clear and accurate, but never condescending and oversimplified. The Know Science initiative has taken on board the task to bring scientists to share the excitement of their latest discoveries with the public!
- Scientific literature is full of jargon and vocabulary that is difficult for a non-scientist to grasp. We strive towards making science interactive and fun to attract and introduce everyone to the scientific way of thinking by organizing podcasts, talks, movie screening and more!
- The SciComm&Media group recognizes that scientists are not trained to take on the challenge to communicate their work to a general audience. We aim to provide them with a platform to reach a wider audience and to interact with the public. Also, the SciComm&Media group brings speakers active in science communication in our monthly Science & Media Lecture series to bridge the gaps between our scientific institution and the SciComm community.
- Communication of science by non-scientists can lead to misrepresentation and oversimplification of data. As scientists, we understand that things are usually never starkly black or white, and biological sciences are dependent on principles of probability. If scientists take charge of communicating their own results, we hope that people will be better informed and can make better choices about lifestyle and health. Our Secret Science Club: RU Curious? (our very own in house version of the famous BK initiative) aims to do just that!
